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Press Releases

March 22, 2012

BUFFALO WILD WINGS® TACKLES FOOTBALL STAND-­OFF –DURING BASKETBALL TOURNEY

Sports Grill and Bar Kicks Off Grassroots Movement to Save Our Season

When basketball fans cheer on their college teams this week, they may notice a seemingly out of place advertisement from Buffalo Wild Wings. During one of its busiest times of year, the sports grill and bar-which has become a destination to watch the tournament –is running an ad featuring a football game. No, the company hasn’t lost it. In fact, the ad is part of a grassroots movement to urge professional football players and owners to settle so fans can enjoy the 2011 season.

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March 08, 2012

IF YOU WANT "MORE MARCH," BUFFALO WILD WINGS IS THE PLACE TO BE

Hot wings, cold beer and hoops action take center court this month

MINNEAPOLIS (March 8, 2012) – Who doesn’t want more March? Buffalo Wild Wings® is willing to bet that its Guests would give up another month to get more of the exiting atmosphere of the March basketball tournaments in its restaurants. The company poses that question in its new multi-platform ad campaign during a month that is one of its busiest times of the year.

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February 01, 2012

BUFFALO WILD WINGS ANNOUNCES ROSTER OF AGENCIES FOR 2012

Fallon, Fleishman-Hillard, space150 and 22squared among those working with the national Sports Grill & Bar

MINNEAPOLIS (Feb. 1, 2012) – Buffalo Wild Wings today announced its agency partners for 2012. The roster of agencies includes:

Fallon – creative
Fleishman-Hillard – public relations  
space150 – social media
22squared – in-restaurant promotional materials and media planning
Horizon – media buying

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October 05, 2011

Buffalo Wild Wings CEO Comments on Passing of Kenneth Dahlberg, former Chairman of
the Board

Minneapolis, Minn. – October 5, 2011 – Sally Smith, President and CEO of Buffalo Wild
Wings, Inc., issued the following statement on the passing of former Chairman, Kenneth
Dahlberg:

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September 07, 2011

BUFFALO WILD WINGS CELEBRATES THE RETURN OF FOOTBALL WITH
ITS GUESTS WITH REWARDS ALL SEASON LONG

270,000 free wings to be awarded on pro football game days in September; Guests can also
earn immediate rewards with SCVNGR mobile app

MINNEAPOLIS (September 7, 2011) – Besides the fans, no one is more excited for the return of football season than Buffalo Wild Wings®. After a spring and summer campaigning on behalf of fans to “Save Our Season,” the sports grill and bar is celebrating football with a variety of rewards and promotions – highlighted by the pay-­‐off of coupons for six free wings for the 45,152 fans that supported the Save Our Season Facebook Petition.

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